There is usually a total confusion between these terms because they bear many similarities and their differences are subtle.
In fact, the Internet, usually to refer to a brand , we use the term " logo or" logo " , when in fact, as discussed below, is poorly expressed.
ourselves, we speak of "Designing logos" , not because we do not know its proper use, but it is the common way, users are accustomed to searching the Internet , and otherwise be difficult to reach boaters website through search engines and quickly recognized our services.
to "liberate us from our sin," then we will try to clarify these terms.
If you search the internet these terms, you find that there is disparity of definitions and it is difficult to find their true meaning.
We do not say we have the last word, but simply, we will try to clarify and define each of these terms with our best intentions, having investigated, verified and strengthening each of the following definitions:
Brand comes from the Latin brand, is that trait, trace or graphics, which is assumed to be unique sign that distinguishes one thing from another. According to the RAE:
- Brand: Signal made in a person, animal or thing, to distinguish it from another, or denote quality or membership.
- Brand: badge or sign that the manufacturer makes the products of their industry, and the use of which belongs exclusively.
- Trademark: Brand or trade, registered in the relevant register, enjoy legal protection.
The brand also is traditionally defined as the set of graphic elements (logo, isotype, etc.) Defining an enterprise, institution or product.
is important to understand the difference: can change the brand logo or icon, but The logo or icon can not switch brands. Therefore the mark is above the graphic representation (drawing, color, typography), but good brands are those that have remained virtually untouched since its birth.
Branding / Corporate Image: The
brand or corporate image refers to how one perceives a company or product. Creating a corporate image is an exercise in perception management. His interpretation is subjective to each person.
In other words, it refers to mental associations that people may have about a brand. Therefore, the brand come into play many factors, not just the mark itself, but the entire design and corporate identity that accompany the brand, advertising and marketing activities, quality of product, service or value he represents the potential costs and a host of interconnected factors and an almost unconscious, form a mental image in each of us about every brand we know.
Corporate Identity / Visual Identity
The corporate identity and visual identity (IVC ) es la manifestación física de la marca.
En general incluye la marca, normas gráficas y una grupo de líneas maestras que se recogen en el Manual Corporativo.
En el Manual Corporativo se establece de forma detallada cómo debe aplicarse la identidad corporativa;
- Identificación de colores corporativos. Normalmente colores Pantone.
- Tipografías corporativas.
- Organización visual de páginas y otros métodos para mantener la continuidad visual.
- Reconocimiento de marca a través de todas las physical manifestations of the same.
most common applications are:
Corporate Stationery:
- Cards (visit) for different uses letterhead, envelopes, letterhead, corporate folder, invoices, budgets, tax stamps, etc. Elements
multimedia / computer
- Website, email format, interactive, enterprise software, etc..
Clothing and Apparel
- shirts, uniforms, etc..
Corporate vehicles
- Cars, trucks, motorcycles, etc..
logo / Logo
The meaning of logo or logo (short for logotype) is usually distorted and are often confused with the meaning of brand, or imagotype isologo (we'll explain later).
In fact, design is the terminology that is commonly accepted wrongly, as on the Internet, most commonly people often seek (and find) where you want to design your brand or visual identity is "logo design" or logo design ".
So much so that, as explained earlier in this article, TenTuLogo and other online design firms we have to show and position in the search engines "logo design" or "logo design" as but otherwise, it would be much harder to connect with our potential customers.
After this clarification, let the real meaning of the logo:
comes from the Greek logos which means "word " and typos: "stroke, stroke mark, sign, picture or writing in the form of imprinting" . Type can also mean " Parts Used in the printers that represent the character of a language."
By definition according to the RAE , "is distinctive logo made up of letters, abbreviations, etc.., peculiar for a company celebration, brand or product. "
That is, a brand is the verbal representation of a word or words by typographical signs. not concern either the icon or the icon, just the words, typefaces.
Isotype / Symbol
refers to the part, or more generally recognizable iconic, spatial layout design mark whether corporate, institutional or personal. Etymologically
, Iso comes from Greek and means as . An icon or an image of something that is removed from reality, is to visually represent this reality, try to find an "equal" in a synthesized form or graphic. Therefore, Iso icon comes to mean and / or image.
In the business world and corporate , isotype or symbol is to refer to the image or synthesis that attempts to visually values, personality, character and principles of the company. That is why, to do a good Isotype is an art and requires a thorough analysis of the enterprise, creativity and synthesis, so that with minimal elements, to achieve the "Iso" company, ie the "same" company visually.
Nike icon would be a perfect example of isotype , where a single stroke it manages to convey many concepts associated with the brand, such as movement, energy, strength ...
isotype Synonyms: Icon, Symbol.
could make the following classification of Antibodies and Symbols: Monogram
- Anagrama
- Acronym
- Initial
- Sign Pictogram
Monogram
etymology from the Greek monkeys, prefix which means "unique" or "one only" and the Greek gramma , "letter" or "writing" .
According to RAE: "This figure is used as shorthand labels and brands."
In this case, the word "value" obviously does not refer to a number, but as it also defines the SAR: "Binding of two or more letters, usually the initials of names, which is used as shorthand labels, brands, etc.."
words corresponds to a variant of the logo being used in an initial or initials intertwined several features of a letter with others to form a sign merged into one unit.
Anagrama
has two meanings that can lead to confusion:
- An anagram (Greek ana: once again, and gramma : letter) is a word or phrase that results from the transposition of letters of another word or phrase. For example: ROMA - AMOR - OMAR - MORA - BRANCH
- also refers to a symbol or emblem , especially consisting of letters, so which bears some similarity with the monogram.
Although technically, the logo design as part of a trademark used letters or syllables of the name the entity that represents as "logo" . Ie based on these letters create a new word is read as such. Not to be confused with the acronym , which are explained in the following term.
anagram contractions commonly used to facilitate the designation when it is too long or difficult to implement graphically, such IMPEX could be an anagram of Import and Export.
Acronym comes from Latin
acronym or abbreviation means figure.
According to RAE: word formed by the set of initial letters of a complex expression, p. eg., O (rganization of) N (ation) U (nited) - O (UBJECT) V (Ollanta) N (o) I (IDENTIFY) - Í (Index) P (tough to) C (ONSUMPTION). The acronym
unlike phonetic anagram has no articulation, ie if the anagram is created with the initials of a new word is read as such, while the acronyms are to read letter by letter.
Monogram And difference that in the case of acronyms is not intended to create a symbol merged into one unit, but the letters are individually distinct.
Initial
comes from Latin initialise, which means what belongs or is on the origin or beginning of things.
In the case of a word mark, refers to the first letter of a word or name of a person, entity or enterprise, which is used as a synthesis to quickly identify which unit question.
Sign
is a term rarely used in graphic design to define the formal element of a mark, but the firm offers a characteristic that is inherited from its very conception, it is refers to the name, surname, title or label that a person writes his own hand to lend authenticity to a particular product.
The signs can be seen as another variant of the logo, which is currently applied in products or services normally unique quality or, more often when you want to highlight the personality of a particular person is ie when goods or services "author."
Pictogram
From Latin pictus "painted" and - program, " letter" or "written."
According to SAR: Sign write figures or symbols.
In design is a brand designed as iconography. It is a form of writing that uses pictures or symbols of the synthesis product of objects and forms of everyday life.
Say a pictogram is to express an image synthesized a word. Pictograms were used in antiquity as a form of writing, as in the case of hieroglyphs, but now are used primarily for the production of signaling systems or as part of marks, that because of its ease to cross the barriers of spoken and written language as well as its pregnance high.
A glyph can be subdivided into two types: Pictograms
- figurative : Those looking for a recognizable representation of reality. Are easily associated forms of objects, animals, fruit, etc. Normally, if we speak of a trademark, it seeks always to find the maximum synthesis without losing the meaning, as it is shown that design "less is more" , so that these realistic representations, usually play a lot with silhouettes and outlines of objects, eliminating unnecessary detail that does not define the essence of the object. Pictograms
- Abstract: are those in which there is (at least quickly) a clear relationship with some element of reality. are abstract shapes that normally stand their feelings, through colors, shapes and compositions. In these cases the strength and cogency usually reside normally in the purity of the geometry and / or intrinsic meaning and subliminal that have certain shapes, thicknesses, lines and slopes, plus of course the aforementioned colors.
Isologo (or logo symbol) and imagotype
come to mean almost the same, as it is to fuse the words and logo isotype 2 different ways. Therefore, both words mean the interaction between the logo and the isotype, ie, when a mark consists of a symbol and keyword (s).
But there is a fundamental difference between these two terms almost equal:
- Isologo (or logo symbol): is the text and icon cast, can not be separated. The text is in the image or the image within the text.
- imagotypes: when there are two separate elements, but, commonly the icon above and below the text or icon left and right text, etc. That is quite variable in each case and just to be independent, have greater freedom to form different compositions.
Conclusions:
As said earlier, there is a general confusion about these terms, and online design studio like ours, competing with other design studies for positioned at the top of search engines, the thing is complicated, as it creates a conflict between putting the "right thing" or what most would understand and find. Already
not only find us in search engines, but if you put "and imagotypes isologos design" instead of "logo design" , many do not think they are in the right place. Or even "visual identity" not understand much, being the expression "brand image" understand that failing this, that as he read in this article, would be wrong to say, because the brand is not designed but that is the sum of concepts that a person has in his mind about a brand, based not only the design but the advertising, marketing, quality, price, service, etc.
Ultimately, technicalities that we have tried to explain it, but in implementation, it is difficult to use them correctly, and then many do not understand you and others will be taken by a pedant, with few people will appreciate your correct use of language.
It's a shame but true, and that there is something rich and varied language, but like many other times is distorted in favor of popular, which incidentally, is also good because when all is said and done, we end up understanding, what is important:)
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