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Introduction Businesses have to compete not only with others of its region, but are presented with a growing competition with other companies in different places and countries. Thus companies must find ways that direct them towards higher productivity and quality in order to be more competitive. One of these tools or formulas is Benchmarking.
There are various approaches and methods for benchmarking, with different steps and phases of the study, which can bring about different types of companies depending on the structure, size, resources, etc. each of them.
Xerox Corporation in 1979 began a process called benchmarking competitive industrial operations to consider unit production costs.
were made comparisons of selected products, and also the capacity and features work of copying competitors disarming mechanical components for analysis. These early stages of Benchmarking was focused on carrying out comparisons of the quality and characteristics of products.

Due to the success of identifying new processes by competitors, the new components of manufacturing and production costs, the company decreed that all business units use the Benchmarking.

therefore changed Benchmarking oriented vision internal comparison processes and that began to see the importance of seeing the processes and competitive products, as well as consider other activities other than production and sales, after sales service, etc.
Benchmarking Subsequent developments led to the use of it as a way to discover the best operating practices, not the closest competitors but wherever it exists.

Concept
Benchmarking Based on the experience and successes of the early application of benchmarking techniques to the manufacturing area, Benchmarking was conceived as a continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as industry leaders, emphasizing the continuity of the process, the use of metric benchmarking in the implementation of all facets of business and the use reference of the companies that are leaders in their sector. Benchmarking
This concept has evolved into one focused on finding the best industry practices that lead to optimal performance. It Benchmarking measurements are seen as the result of understanding the best practices, not something that can be quantified first and understand later. Focuses on achieving excellent performance, best practices, best of its kind, the best of its kind. It is a definition which is a proactive and positive effort and calculated to obtain the cooperation of partners in the benchmarking.

aspects and types
Benchmarking Benchmarking is presented as a tool for improving practices in business to become more competitive in a market increasingly difficult. There are aspects and categories of Benchmarking is important to review.

• Quality : In this regard, the Benchmarking can be very important for compare how other companies create and manage their quality systems besides can be used from a quality standpoint as to the perceived quality by customers, which is determined by the relationship with the client .
  can also see this aspect according to what is called relative quality standards, which refers to design systems to ensure that the resulting quality of meet the same specifications and predetermined standards, which what can be done through reviewing the design and development process, processes of production and distribution and support processes such as accounting.
• Productivity: Productivity Benchmarking is the search for excellence in the areas that control input resources, and productivity can be expressed by production volume and consumption of resources, whether operating costs or capital .
• Time: The study of time, like quality, symbolizes the direction industrial development in recent years. Faster flows in sales, management, production and distribution have received greater attention as a potential factor improved productivity and competition. The development of programs aimed over time has shown a spectacular profit cut delivery times.

There are several categories or types of Benchmarking, from which point you can the following:

Internal Benchmarking In most companies have multiple divisions or subsidiaries functions are similar in different operating units. One investigation Benchmarking easier to compare these internal operations. There is data and information easily and there are no confidentiality issues. data and information can be as broad and comprehensive as desired. This first step in investigations of Benchmarking is an excellent base to discover not only differences but also to focus attention on critical issues .

Competitive Benchmarking direct competitors products or services are those to whom it is most obvious perform the Benchmarking. Must comply with all comparability tests to show what are the advantages and disadvantages compare between competitors. One of the aspects to consider is the difficulty in obtaining information on the operations of competitors.

functional Benchmarking is necessary to focus not only on competitors direct products. is possible to identify functional competitors or industry leaders for use in benchmarking even if they are dissimilar sectors. This type of benchmarking has proved productive, as promoted in interest in research and data sharing, because not have the problem of confidentiality of information between dissimilar companies and may even be interest to understand the practices in another environment.

Generic Benchmarking Some functions or business processes are the same regardless in dissimilar industries, such as order fulfillment. The benefit of this form of benchmarking, the purest, is that you can find practices and methods that are not implemented in the investigator's own industry.

This research has the potential to reveal the best of the best practices . The major difficulty is to have objectivity and receptivity by the researcher. The best proof of the possibility of implementing it follows from the fact that technology has been tested and is in use everywhere. Generic Benchmarking requires a thorough understanding of the process generic. Benchmarking is the most difficult concept to implementation, but probably has the greatest long-term performance.