Pretending To Give Birth And Get Caught

Management Tools: Business

Business Diagnostics is a simple tool and very useful for the purposes of meeting the current situation an organization and the problems that impede their growth, survival or development.
With this type of diagnosis can identify the main causes of the problems 'roots', so as to focus future efforts on finding the most effective measures and avoid wasting energy.

While this work is often done by consultants or individuals outside the organization, there are many cases that are effected by the officers of the company. In this article we discuss two methodological options for diagnosis. Each of these can be useful, depending on the conditions and situations they wish to resolve in each case.

Definition According to the dictionary of the English Royal Academy, the word diagnosis comes from the Greek "Diagnosis," which means "knowledge." In the corporate world when it comes to diagnosis refers to those activities to determine the current status of a company and the obstacles to achieve the desired results.
There is great diversity of methodologies and typologies for diagnostic studies in companies, and each focuses on a particular aspect of business life. Some emphasize the production process, other aspects related to the market and consumers.

diagnoses can be sorted into two main business types: the "integral" and "specific." The former are characterized by displaying a wide range of variables or business aspects. As a good example of this category, you can mention the "Diagnosis of Competitiveness" developed and implemented by the Federal Council of Investments in most provinces, through the Federal Program of Competitiveness. The methodology is based on a study of Strengths, Weaknesses, Opportunities and Threats (SWOT), working with a wide range of variables from different categories that are scored by the consultant in charge of the work
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As , diagnoses "specific" emphasize production processes, financial, managerial, and other aspects related to the market and consumers.

Guidelines for effective diagnosis

Whatever the chosen approach for the diagnosis (comprehensive or specific), there are four basic steps that lead to a job concise, complete and innovative results:
The first is to establish the evaluation parameter. This requires paying attention to markets or customers that are of interest to those responsible for the company.
The second step is to obtain a clear and detailed information on current status of the production system of the company. To achieve this, resources are used as recording interviews (written or recordings), photographs, films, direct observation, etc.
The third is to determine the degree of achievement of the parameter set, and, if possible, set a percentage range.
Finally, the fourth step should be a key question: Why can not achieve the benchmarks established in the company? In many cases the causes (answers) to this question are remote in space or time.
To find the answers, it is considered appropriate to use the approach proposed by Norton and Kaplan, which is displayed on the integrated company from four perspectives:

• Financial Perspective: is the vision of numbers and the company's financial situation, studying the levels of investment, financing policies, economic performance, the use and application of funds business, etc.
• Customer Perspective: From this perspective focus aspects of the customers to whom the organization is headed.
• internal process perspective:
• is time to analyze the production processes of the organization, studying their efficiency and correspondence with the rest of the organization.
• Perspective on staff skills and organization: Finally, we analyzed the capacity of staff and the gap that may exist between the skills required for efficient operation of production processes and the current capacity of staff.

These four perspectives allow abarcaraquellos most important aspects of business phenomenon. Column

economic
Sergio Romagnoli

Technical INTA