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Within all the benchmarking process, one of the points or steps másimportan TES is the selection or establishment of a relationship with companies with whom we will associate to develop Benchmarking Study. One of the main problems facing a Upon selection of the company with which to compare, is to persuade or gain the cooperation of the company in the study as benchmarking partners.

The type of benchmarking being performed has a lot to do with partner selection, for example, if you make a Benchmarking between internal business operations should not normally present any problems between the partners in the study because they belong to the same enterprise information sharing should not present any problem. In contrast to a study with the competition, are usually difficult or impossible cooperation due to mistrust or protective attitude information on processes, technology, etc. so that competition is generally thought that these studies are to steal information and remove some competitive advantage to the company. Authors such as Camp
not recommend seeking partners to competition, because you can spend a lot of resources and efforts to obtain information and the end all you get is, at best, match the competition and not overcome, no one can ensure that in competition are being carried out the most innovative and best in the sector.
In the study of industry leaders we can find partners who can get more benefits, since by comparing with a company that is a leader in the sector but it is not our competitor, it is easier to establish a relationship with that company, because it does not feel threatened by having a partner Benchmarking a company belonging to another sector. Moreover, by not showing the problem that exists between competing companies, the exchange of information is provided and the opportunity to discover innovative practices is larger.
Here are some considerations for determining the best competitor or functional leader in the industry: Consider

• "competitor" in the broadest terms. Define business, function, or operation has the best industry practices and identify where comparable transactions using best practices, methods or processes.
• ensure comparability. Companies with high customer satisfaction must be measured against companies with high customer satisfaction. Packaged goods must be measured against packaged goods.
• Staying within the same sector. Defining the sector broadly.

One of the most important considerations with regard to Benchmarking Partners is the management of information, so that must establish relationships of trust and cooperation between partners, so that the information shared is well used and no damage to the company that proportion, so that communication between partners takes a major role.