With this type of diagnosis can identify the main causes of the problems 'roots', so as to focus future efforts on finding the most effective measures and avoid wasting energy.
Definition According to the dictionary of the English Royal Academy, the word diagnosis comes from the Greek "Diagnosis," which means "knowledge." In the corporate world when it comes to diagnosis refers to those activities to determine the current status of a company and the obstacles to achieve the desired results.
There is great diversity of methodologies and typologies for diagnostic studies in companies, and each focuses on a particular aspect of business life. Some emphasize the production process, other aspects related to the market and consumers.
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The first is to establish the evaluation parameter. This requires paying attention to markets or customers that are of interest to those responsible for the company.
The second step is to obtain a clear and detailed information on current status of the production system of the company. To achieve this, resources are used as recording interviews (written or recordings), photographs, films, direct observation, etc.
The third is to determine the degree of achievement of the parameter set, and, if possible, set a percentage range.
Finally, the fourth step should be a key question: Why can not achieve the benchmarks established in the company? In many cases the causes (answers) to this question are remote in space or time.
To find the answers, it is considered appropriate to use the approach proposed by Norton and Kaplan, which is displayed on the integrated company from four perspectives:
- Financial Perspective: is the vision of numbers and the company's financial situation, studying the levels of investment, financing policies, economic performance, the use and application of funds business, etc.
- Customer Perspective: From this perspective focus aspects of the customers to whom the organization is headed.
- internal process perspective:
- is time to analyze the production processes of the organization, studying their efficiency and correspondence with the rest of the organization.
- Perspective on staff skills and organization: Finally, we analyzed the capacity of staff and the gap that may exist between the skills required for efficient operation of production processes and the current capacity of staff.
Sergio Romagnoli