The Monday published the second article series of three, on the management of pharmacies in the Club of Pharmacy, Pharmaceutical blog aimed at Almirall Lab.
Creating a brand for your pharmacy, besides the obvious financial gain, get something more important: loyalty patients.
The pharmacy generates confidence in its essence and commercial health business is a large influx of people from all strata. These two well used features can be converted to a pharmacy at the epicenter of health care in the neighborhood or village where you are. Any service or product to launch a pharmacy and made known by employees, will soon become known throughout the target population of the new product with almost no marketing expenditure.
The presence of a wide range of different products and services, allows the realization of new promotional offers and customer loyalty campaigns through the synergy created between themselves the various products offered in the pharmacy, if the purchase Cosmetics give away the first session of caviterapia or waxing, you are ensuring that the customer takes out the next four to finish the treatment.
At this point we must remember the ban on promotional campaigns to link these to the dispensing of drugs, but while waiting for your session or nutrition cavitation remember you have to buy your treatment or your children is perfectly legal.
Finally, another advantage of creating a label in the pharmacy is that the staff generally has high professional qualifications which makes it possible to focus all resources on investment in equipment and quality material to make a difference potential competitors.
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