EXPOSURE .- The image on the left you have a color scheme designed for the Museum of Contemporary Art San Diego (MCA SD). Today, all organizations want to be identified by their own corporate colors in their logos, stationery, advertisements, vehicles .. Given the knowledge we have gained with the implementation of last year we will analyze how the designers have decided this color combination.
1 .- start with a BLUE (color) Clear (value) VERY LIVE (intensity) 2 .- The complementary ORANGE CLARO VIVO
3 .- OFF VERY CLEAR BLUE 4 .-
LIVE THROUGH RED ORANGE
5 .- DARK ORANGE OFF (low intensity, reaches into a brown)
6 .- DARK BLUE OFF
Until now, only have used different shades and intensity values \u200b\u200bof a complementary pair of blue-orange.
then this harmony 6 colors the designers added a whimsical touch
7 .- VIVO
light green color latter is not strong enough to disturb the order (harmony) that is created with these previous 6 colors and adds a hint of disorder or extravagance that can bring connotations of modernity, freshness, spontaneity, break ...
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| Click to enlarge |
Example of use:
EXERCISE
Support for mobile
The H image shows a mobile holder made of material plastic and distributed as advertising for a commercial firm in envelopes through the postal service.
A company dedicated to making products for young audiences have thought customers give similar support to include the product name (Wed'ze) and will be distributed with a flat, within a graphic magazine for this audience.
present a proposal easy to fold and unfold (or roll up and develop, etc.) Actual size and that could be interesting this company.
Decorate your proposal with a combination of 7 spot colors created by yourself following the same guidelines used by the designers of the guests pass the Museum of Contemporary Art San Diego.
In the front of the support placed a simple logo consisting of a letter, number or sign rotated or inverted (the logo of the museum is a + rotated 45 ยบ)
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| IMAGE H |
According to this information:
- Present several A3 sheets with sketches, explanations and diagrams, which clearly indicates the evolution of process followed.
- Submit an A4 sheet that includes the development plan of the solution, and limited size in centimeters. Difference between statement lines and cutting lines.
- Present a model with cardboard or corrugated cardboard glued size based on a DIN A4 and unmounted.
- Make the proposal conforms to the concepts of function and statement saying, in regard to the three-dimensional resolution supporting the application of the graphic image of the product.
- Justify in writing the proposal chosen by the customer to whom it is addressed, both functionality and communicability.
- Note to assess the accuracy, clarity and expressiveness in the drawing.
Timing .-
4 sessions (3, 5, 10 and May 11)
Delivery .- 11 May
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