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Exercise 23. Help

Exercise. Creating a corporate image

The corporate image refers to how a company is perceived. It is a generally accepted definition of what a company "means." Creating a corporate image is an exercise in perception management. It is created primarily by public relations experts, mainly using communication campaigns, social networks (including web platforms) and other forms of promotion to suggest a mental picture the public. Typically, corporate image is designed to be attractive to the public, so the company can cause concern among consumers, create space in your mind, generate wealth and provide brand and product sales. The image of a corporation is not created solely by the company. Other factors that contribute to a company's image could be the media, journalists, trade unions, environmental organizations and other NGOs. Corporations are not the only form of organization that generate such images. Governments, charitable organizations, criminal organizations, religious organizations, political organizations and educational organizations all tend to have a single image, an image that is partially deliberate and partially accidental, partially self-created and partially exogenous.

components of corporate image

The corporate image can be composed of one or more elements, jointly or independently all meet the same function, emphasizing the graph and the strength of corporate image, through which users can recognize who bill the product or service, therefore determine the same characteristics and values. Among the elements we find the following:

Isotype

, Logo, Monogram , Slogan , name, emblem , Pictogram , Anagram , logogram , imagotypes .

line graph paper or stationery

is the part of graphic design that matches the print advertising of a company and all designs will be printed in large proportions or amounts for different purposes such as promotion and advertising, billing (including forms, contracts, subscriptions, etc..) leafleting, stickers, posters, calendars, envelopes, executive, etc. The graphic designer is responsible for carrying out the designs for the purposes mentioned above, burn a CD in specific formats, and then be printed on a printer or printing press according to the campaign determined the cost per person known as the Cost per thousand (CPM ), which is the effectiveness of an advertising campaign or promotion to reach numbers of people estimated in figures a thousand or sum (for axis. impression 250, 500 and 750 fly), the result is obtained in the quantities of goods or services purchased or buying the people who received some form (a wheel, a brochure, calendar, etc.), and subtracting the investment in graphic design and stationery, to know with this result the quality and effectiveness as the campaign print advertising revenue and .

Source: wikipedia .

EXERCISE: A. Option

Make a redesign of the corporate image of Canal Sur Television including the rationale for the new proposal.

Option b. Make
designing the new look for the High Speed \u200b\u200bTrain in Spain.

delivery should be performed and paragraphs 1 and 2 of the post after this municipality of Faroblanco.

be evaluated:
- The originality of the idea with a maximum of 4 points.

- The technical quality of the process with a maximum 4 points.

- align the subject and proposed way forward with a maximum of 2 points.